Charmaleena Jewellery – Luxury Jewellery in Jeddah, Saudi Arabia

Charmaleena Jewellery is a fine Jewellery brand based in Jeddah, Saudi Arabia, which was co founded in 2012 by Saudi twin sisters Leena and Hala El Khereiji. Their point of difference is the creation of wearable art that fuses the opulent Saudi culture and the symbolic cultural structural forms with, in most cases, the minimalistic and adaptive aesthetics of the present day. With its jewelry as a storyteller, every piece of Charmaleena is a reaction to a personal experience, a cultural reference such as Arabic calligraphy, or a landmark and carefully designed using high quality 18k gold, diamonds and gemstones.

Having Leena El Khereiji, a GIA certified Graduate Gemologist and Jewellery Professional, as the head of the creative direction and Hala El Khereiji as a business overseer, Charmaleena is an extremely knowledgeable and experienced firm in the field of design and industry. They have already proven their authority due to their long experience in the Saudi market and their constant innovations, such as the first to sell luxury products online. Its dedication to the high standard of craftsmanship, materials verified against international standards, as well as the vision of producing genuine and significant works of art have helped the brand to develop a high level of trustworthiness among both local and international customers, leading to the brand receiving the prestigious awards such as the Saudi National Cultural Award in the Fashion category.

Charmaleena Jewellery serves a refined clientele in Jeddah and beyond with an appreciation of finer art, cultural relevance and the unusual, expressive pieces. They have collections like swords of love, tales and treasures, elements and Salam that offer different necklaces, earrings, bracelets and rings, some of which are multi purpose and can be layered. The brand is a vibe of elegant, unique and empowering sophistication, and it is more than just a way to adorn, it is a set of pieces that were designed to narrate a personal story and hold the wearer to their roots in contemporary settings.