L’azurde – Gold & Diamond Jewellery in Riyadh, Saudi Arabia

Lazurde is an international well known and top jewelry brand with a significant presence in Riyadh, Saudi Arabia, and the Middle East. The company was established in 1984 as Sona Jewellers and rebranded as Lazurde in 1993 and has since grown to become one of the largest gold and jewelry manufacturers in the world. They are known and loved because of their original designs, quality craftsmanship, and the fact that they combine the traditional Arabian look and the modern international trends and thus they are a favorite of the more demanding customers.

The competence of L azurde covers the whole range of the jewelry production including design, manufacturing, wholesale and retail. They make more than 3,000 models of jewelry a year and specialize in 18 karat and 21 karat gold, diamond and precious gemstone jewelry. They have wide ranges of necklaces, pendants, bracelets, rings, earrings, full and half sets on different occasions, such as wedding, and engagement. They also sell fashion jewelry and have differentiated with sub brands such as Miss L and Instyle to meet the changing consumer demands and sell per piece at affordable prices.

L azurde promotes trustworthiness by its reputation of quality, innovation, and customer satisfaction over a long period. They are publicly traded on the Saudi Stock Exchange (Tadawul), which is evidence of transparency and adherence to strong corporate governance. Living in Riyadh and having many retail showrooms (e.g., Al Nakheel Mall, The View Mall, Hayat Mall) and an increasing online presence (e commerce), L azurde is trying to offer a luxury and dependable shopping experience, furthering its reputation as a trusted brand in Saudi Arabia jewelry market.