Zadina Abayas – Luxury Abayas & Clothing in Dubai, UAE

Thowby is a luxury boutique of abaya design located in Dubai, UAE that produces elegant modest fashion sets that combine the Gulf culture with modern style. The brand is characterized by a careful handwork, high quality materials and co ordinated clothing solutions.

Thowby is in the modesty wear segment with retail stores in Dubai (including in The Mall in Jumeirah) and online stores to serve the UAE and international customers. Its selling points are abaya sets that combine the outer garment with matching inner dresses and shaylas, a wide range of breathable high quality fabrics, including nada, linen, silk and velvet, and the considerate collection of styles, including classic black and colored, bisht inspired, and umrah ready. Providing bespoke or tailored items, Thowby offers minimalist everyday cuts, evening and travel ready, and structured luxury items. The brand appeals to the women who value modest elegance that is comfortable, climate appropriate, versatile, and culturally grounded. Its atmosphere shows a friendly elegance with a steady emphasis on comfort, coordination, and style integrity.

Having its origins in its establishment in 2017 by a Gulf based entrepreneur, Thowby has extensive experience in modest fashion design and customer interaction. Its design skills lie in its ability to combine traditional abaya sensibilities with contemporary requirements such as fluid silhouettes and coordination of color between garments. Authoritativeness is reflected in an almost flawless customer review (approximately 4.9/5 with more than 200 reviews) and numerous compliments regarding the quality of the fabric, the accuracy of the stitches, and the attentiveness of the order customization and communication. Credibility is established by honest sizing and product description, careful bespoke consultation through one on one communication, and ethical production during the design to delivery process. Its clientele, professionals, students, frequent travelers and sophisticated modest fashion consumers, turn to Thowby as a source of authenticity, inclusive versatility, and elegant styling that is both heritage and modern modestwear friendly.